Hilton Accelerates Resort Growth Across Europe: Alvor Beach Resort highlighted internationally

Source: stories.hilton.com

Hilton will rapidly expand its resort portfolio in Europe, with 10 hotels, totalling more than 1,500 guest rooms, opening in time for summer across its Curio Collection by Hilton, Tapestry Collection by Hilton and DoubleTree by Hilton brands. Ahead of this year’s International Hospitality Investment Forum (IHIF), taking place in Berlin next week, Hilton has today announced franchise agreements for four hotels: Hilton Alvor, opening in 2026, and Cala San Miguel Hotel Ibiza, Curio Collection by Hilton, The Club Cala San Miguel Hotel Ibiza, Curio Collection by Hilton and Numo Ierapetra Beach Resort Crete, Curio Collection by Hilton, which join upcoming European resort properties opening in Italy, Greece, Croatia and Malta this summer.

Key leisure destinations such as Greece and Sardinia have increased in popularity in recent years and, in the last year alone, Hilton signed more than 20 resort hotels across Europe, Middle East and Africa under six of its brands. This growth is part of Hilton's strategy to develop its portfolio of resort hotels, which has doubled in the last five years and now stands at more than 300 hotels worldwide.

“Guest demand for high quality resorts in both longstanding international hotspots and up and coming leisure destinations is growing, leading to increased interest from owners in developing resort hotels under Hilton brands,” said Patrick Fitzgibbon, senior vice president, development, Europe, Middle East and Africa, Hilton. “Last year alone, more than a fifth of our openings in Europe, Middle East and Africa were resort hotels and, working with a wide range of owners, we are looking forward to continued growth across this market segment, particularly in Mediterranean island destinations. With 10 European resort hotels due to open in time for the summer season, we’re introducing outstanding properties to popular destinations including Ibiza, the Algarve and Crete, expanding our range of resorts across the region under different brands.

The newly developed Hilton Alvor will be located in the highly popular Algarve region and is expected to open in 2026, following a franchise agreement with Mercan Group, with whom Hilton opened Arts Hotel Porto, Tapestry Collection by Hilton, last year. Joining two hotels trading under the Hilton Hotels & Resorts brand in Portugal, the hotel resort will offer 363 guest rooms set against a picturesque coastal view. Throughout the extensive property, with a delicate and sustainable landscaping, guests will be able to choose from five restaurants, including two specialty dining offerings, three bars, including a bar on the rooftop with a terrace, as well as  “Grab & Go” food options for those heading out to explore the stunning Algarve region. Guests will be invited to relax and unwind in one of the resort’s six swimming pools, extensive spa including a vitality pool, or by the sea, thanks to the hotel’s beachside location. Meetings and events will be well served by more than 1,200 square meters of events space, including a 450 square meter ballroom perfect for weddings and all kinds of events.

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