Accor to Open TRIBE Porto Gaia Hotel, the First of This Innovative Brand in Portugal

Accor Hotel Group, a global leader in hospitality, signed an agreement with Mercan Properties to open TRIBE Porto Gaia. The new TRIBE hotel marks the brand's debut in the Iberian Peninsula.

This hotel will embody TRIBE’s signature bold design: modern, with smart spaces, innovative F&B concepts, and a carefully curated selection of essentials. The opening is planned for 2027.

Located near the Dom Luís I Bridge, TRIBE Porto Gaia will feature 125 rooms. A key highlight of the hotel will be the brand’s “Social Hub” concept, transforming the hotel’s public spaces into a multifunctional area for dining, working, socializing, and relaxing. In addition to the breakfast restaurant, it will include a central bar serving high-quality coffee and signature cocktails, along with a Grab & Go selection available at all times for quick and easy meals. The hotel will also boast a rooftop offering unparalleled views over the Douro River and the region’s historic wine cellars.

"We are very excited to introduce the TRIBE brand in Portugal, a significant step in our global expansion. TRIBE is more than just a hotel; it is a creative and design-driven space tailored for modern travelers looking for style, comfort, and a vibrant social atmosphere. Vila Nova de Gaia, in Porto, is the perfect destination to offer this bold and unconventional hospitality experience, and we cannot wait to welcome our first guests," says Pauline Oster, VP of TRIBE Europe & North Africa.

With a prime location near major tourist attractions, including Porto’s historic center and the famous Gaia wine cellars, TRIBE Porto Gaia aims to become a new hospitality icon in the region, catering to both urban travelers and visitors seeking authentic experiences.

"We are delighted to partner with Mercan Properties to introduce the TRIBE brand to the Iberian Peninsula, specifically in Vila Nova de Gaia, a key location for tourism in Portugal," states Coré Martin, VP of Development for Spain & Portugal at Accor. "With this project, we reinforce our presence in Portugal, demonstrating Accor’s strong commitment to the country, where we already operate 37 properties across 12 different destinations. We also intend to continue expanding our brand portfolio in the market, which already includes Sofitel, Mercure, Novotel, ibis, ibis Styles, and ibis budget."

"The arrival of the TRIBE brand further enriches our portfolio at Mercan Properties and AHM – Ace Hospitality Management, incorporating an innovative hospitality and dining concept. With this new addition, we now have more than 30 hotel projects, 12 of which are already operational, covering various categories from lifestyle to premium. Our goal is to exceed 35 distinct dining concepts, reinforcing our position and exclusive offering in Portugal," says Mariano Faz, CEO of AHM – Ace Hospitality Management, a Mercan Group company specializing in hotel management.