Renaissance Porto Lapa Hotel hosted the 3rd National Meeting of Wedding Planners and Ceremony Professionals 2025

Source: Eventos de sonho

The 2025 edition of the National Meeting of Wedding Planners and Ceremony Professionals took place at the Renaissance Porto Lapa Hotel. Industry professionals gathered to explore emerging trends, sector challenges, and innovations in wedding planning and event organization.

The Mercan Properties hotel, Renaissance Porto Lapa Hotel, received the 3rd edition of the National Meeting of Wedding Planners and Ceremony Professionals. The event featured renowned experts who addressed key topics for the industry's evolution, such as strategic communication, digital marketing, sustainability, and customization of wedding experiences. Attendees participated in lectures, panel discussions, and practical workshops that provided a comprehensive overview of the market and new approaches for creating memorable events.

A notable highlight was the sector's increasing digitalization, with analyses of technological tools that facilitate client management and communication. In addition, there was an emphasis on sustainability in events, encouraging eco-friendly practices and the appreciation of local suppliers.

Another central theme was the personalization of weddings, tailoring services to meet the specific needs and desires of each couple, ensuring that every celebration is unique and meaningful. Experts underlined the importance of understanding clients' emotional expectations and designing experiences that reflect their identities and values.

The event concluded with a roundtable on the future of the sector, underscoring the importance of continuous innovation and adaptability to the market's evolving demands. The 2025 edition of the event has reaffirmed its position as an essential platform for knowledge sharing, professional development, and networking, strengthening participants' commitment to excellence in wedding organization.

The event took place at the Renaissance Porto Lapa Hotel, bringing together wedding industry professionals to discuss current and future directions in the field. This third edition centered around the theme “Strategic Communication in Romance Tourism in Portugal”, reflecting the growing significance of the country as a preferred destination for weddings and romantic events.