Hospitality Sector Trends: Who Is Driving the Change?

Source: The Portugal News

Portugal’s hospitality sector is going through a period of strong transformation, shaped by technology, global demand and, above all, by people. From the way guests choose their destinations to how they connect with local culture, today’s hospitality landscape is defined by the need for authentic experiences and genuine services. 

Modern travelers no longer see hotels as just a place to sleep. They are seeking meaningful experiences that enrich their journey from check-in to check-out. During the stay, every touchpoint matters: the warmth of a welcome, the quality of a meal, the design and atmosphere of each space. Hotels that deliver these layered experiences are becoming the new ambassadors of their cities, leaving guests with memorable impressions that last long after their stay.

Hospitality as a People-Driven Business

While artificial intelligence and technology are changing many industries, hospitality continues to rely on people. The most successful hotels recognize that genuine service and emotional connection cannot be automated. Investing in team development, empowering staff, and encouraging leadership based on empathy have become essential strategies. When employees feel valued and supported, they, in turn, elevate the guest experience.

Read the full article on The Portugal News and learn more about how Mercan is shaping the hospitality sector in Portugal.